Hi there, I’m Jimmy.
I’m a product designer with 5 years of experience driving end-to-end UX for consumer entertainment and gaming products. While I have expertise in designing products and systems that scale across all kinds of devices (Mobile, Web, Desktop, TV), I’m also passionate about growth, strategy, and experimentation to help scale improvements across the user experience.
I’ve done public speaking at Microsoft, and was a mentor for student designers through Cofolios.
Design Lead // Xbox app launch on SmartTV
- 50M+ supported devices
- 500K+ active players
- Multi-million dollar revenue growth
Design Lead // Landing page experimentation
- Started initiative for design-led experimentation.
- Informed long term product roadmap
- Inspired organization to make data more reliable and experimentation possible.
Design Lead // Priority queue upsell
- Reduced queue times for paying customers
- Increase in +X amount of subscribers
Design Lead // Upsell experimentation
- Started initiative for design-led experimentation.
- Informed long term product roadmap
- Inspired organization to make data more reliable and experimentation possible.
Design Lead // Landing page experimentation
- Learned that more engaging visuals, showcasing catalog diversity and immersion didn’t move the needle towards sign in rates.
- Result: Continued with roll out the experiment to all users as it rolled up to a longer term vision of the app’s welcome experiences.